Writing to meet the needs of your reader AND the Internet can sometimes be considered a bit of a minefield. Yes, every article must meet SEO requirements, however more vitally your article must speak to your audience. There is little point in producing a piece of writing that shows up at the top of a search engine that no one wants to read. Analytics may show a positive ‘click thru’ rate but is there a positive ‘stay rate’? In fact if you do manage to get your article to feat