• Gemma Glover

Essential 5 - How to involve your employees in social media?

Only just last week I was in a meeting and the topic of how to include your staff in social media activities came up. For anyone that is responsible for social media marketing activities and has a daily struggle of gathering ‘moment’ relevant content here are the essential 5 tips to get you going.

1. Inform your staff of your social media platforms

Possibly the most crucial and easiest to achieve is informing your staff of the social media platforms you are active on. Outline what you are trying to achieve with each of these platforms. Your goal may be to increase your followers; demonstrate you’re an industry expert; increase social conversations; or a combination. Whatever your goal, make sure your employees are in the know! 

2. Encourage your staff to ‘follow’ and ‘like’ you

Richard Branson once said, ‘.  This couldn’t be more relevant for your social media objectives. By encouraging your staff to connect with your social networks you will increase the social reach of your brand, and in turn the recognition and trust in your brand will grow exponentially.

3. Develop a sharing culture

Your workforce is the most significant source of information. They are in daily contact with customers, have knowledge of department achievements, and digest news both online and offline. There are a number of ways you can harbor a sharing culture. One method is to simply set up a weekly email reminder to staff requesting that they share good news. Another is to ask staff to share relevant articles directly though social networks either by messaging links or including your social media handle. Or you may wish to get out of the office for an hour, get on the ground and speak directly with your staff. Whichever method you choose it is vital to develop a sharing culture between you and your employees.

4. Prompt your staff to capture newsworthy ‘moments’

There is no way you can be in ten places at once! Enable your staff to capture relevant moments throughout their working day. Most people have access to a ‘smart phone’. Ask them to snap photos and submit them to a centralized point with a relevant short statement. In a short time your inbox will be overflowing with great moments to share via social media. To further promote such an activity you could even make it into a friendly monthly competition.

5. Implement a Social Media Ambassador Team

If you are in a growing company you really shouldn’t be trying to achieve your social media objectives alone. By implementing a Social Media Ambassador Team your social media objectives can be effectively aligned with company growth. Aim to appoint a Social Media Ambassador for each department. They will have the ability to keep a breadth of news within their department and feed this back to a centralised point. If you have the opportunity to effectively train your Social Media Ambassador Team you could even have them contributing directly to company social platforms, leaving you time to concentrate on the overarching social strategy. 

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